Designed from Millennia’s point of view, puresurface has redefined the digital marketing strategy for mac+jac. We launched a Drupal-based website for the brand, including clickable lookbooks and trend boards, community board, store locator and video section. A custom Newsfeed Application was installed on the mac+jac Facebook page, which was promoted via Facebook ads. Puresurface also assisted in creating and posting on-going social media content via Facebook, Twitter, Instagram and YouTube, as well as like-gated contest apps and blogger outreach.