Blog

Influencer Marketing

In a world where people get their information less from news sources and more from other people they trust, how can you effectively tap in? Consumers are inundated with marketing messages. Often, when you try and sell to them they shut their doors. But when creators sharing quality content with their social connections introduce your brand message, people let you in. And best of all Influencers already have a built-in audience. This is why Influencer Marketing can offer better ROI than traditional paid media.

We streamline Influencer Marketing, from creation, through distribution, management and analytics.

– Find the right influencers for your brand
– Campaign Creative Development
– Multi-channel Distribution
– Campaign Management & Reporting

 

 

 

 

 

 

 

 

 

 

Content Marketing

Content marketing ranks among the most widely used marketing strategies by both B2B and B2C marketers. Content is a form of marketing that provides brands with long lasting residual value. Especially in combination with Social Media Campaigns and Influencer Marketing, content is a powerful driver of earned media impressions and engagement.

At Puresurface we know a thing or two about content marketing. After all we built PopFuse, one of the worlds foremost playful content platforms. We can help you find the right creators, who will produce content in a voice authentic to your brand. Most importantly Content Marketing is about storytelling rather than selling. We will present content ideas for your approval, manage production and polish according to your feedback.

Services include:

  • Ideation
  • Matching your brand with the right Creator & Content
  • Campaign Management & Reporting
  • Promotion

 

 

Paid Media Marketing

Paid media includes pay-per-click and display advertising, as well as Retargeting Campaigns. We provide overall strategy, identify cost-effective sources of traffic and improve conversions. Optimizing your campaigns can yield significant cost savings.

For eCommerce based companies paid media provides the most important source of traffic. The difference between optimized and non-optimized campaigns is substantial. We work hard to find the cheapest sources of traffic and optimize conversions to drive increased sales.

Paid Media Services:
– Campaign Setup & Management
– Testing / Optimizing
– Google AdWords
– Bing
– Display Ads and Retargeting
– Landing page optimization to increase conversions

 

Social Media Marketing

Your audience is spending more and more time online, much of it on apps such as Facebook, Twitter and Instagram. We can help you find them and speak to them in an authentic voice.

We establish a pipeline that allows for efficient publishing across social media platforms. Our teams then distribute content that builds a strong online community, increases brand awareness and establishes a loyal fan base.

Social Media is a crucial component of the overall marketing strategy for brands. In today’s marketplace, social media is one of the most effective and cost-efficient marketing strategies. We create engaging social media campaigns and dynamic creative content to maximize your brands’ social audience and optimize reach.

 

Through social media we can:

– Establish An Online Social Community
– Increase Social Engagement, Impressions, Reach & Traffic
– Build Up Brand Awareness through Social Meida Originated Activities
– Boost Online Social Presence
– Increase Return Purchases and Customer Retention
– Achieve Optimal Social Media Marketing ROI
– Generate Sales

We create long-term engaging social media campagins and dynamic creative content to maximize your brands’ social audience and optimize reach.

STRATEGY & PLANNING
Social Discovery, Social Media Strategy, Social Planning

 

SET-UP
Platform Integration, Platform Optimization, Graphic Design for all Social Media Accounts

 

CREATIVE CONTENT
Creative content, Writing Text, Preparing Images for daily postings and updates

 

SOCIAL MEDIA OPTIMIZATION
Fan Expansion, Community Management, Technical Implementation, Content Optimization, Social Posting & Publishing, Web Content Updates

 

SOCIAL EVENTS & PROMOTIONS
Manage Sales & Promotions, Promotion via Social Media Platforms and Blogs, Contest Concept, Creation & Execution

 

NEWS FEED
Installing and maintaining Trending News Facebook Application

 

PopFuse in Now Available on the App Store

PopFuse is the ultimate quiz game for pop culture fanatics. Featuring hundreds of celebrity photos and fresh content covering TV, movies, celebrities, music and games.

We have also released PopFuseCelebs. Featuring hundreds of TV, movie and pop stars as well as celebrities from all walks of life. If you love celebrities you have to check out PopFuseCelebs.

There is also a Chinese version of our Celebrity game available.

The games are free and you can download them from the App Store.

PopFuse Quiz

PopFuseCelebs

PopFuse Chinese Version

From the lab: Unity 3D Resources

In the last two years we have launched multiple mobile games built on the Unity3D platform. We love Unity and have decided to share some of what we’ve learned along the way. Our very own product lead Yichen Fan will be sharing short hands-on tutorials on subjects ranging from App Store Submission to NGUI.

We’re especially excited about implementing the Agora Games backend system and will be posting on this subject soon.

PopFuse is coming to the App Store!

PopFuse is a fresh take on the traditional quiz game with current pop culture content from the world of celebrities, movies, tv shows, pop music and games. PopFuse features fun fast and free gameplay. Play by category or try the ‘Guess the Celebrity’ maps. Test your geek knowledge with hundreds of Celebrity Images and thousands of Curated Quiz Questions on all your favorite shows and stars.

The PopFuse platform aims to be far more then just a quiz game. We aim to ‘gamify’ pop culture knowledge.

Stay tuned for updates as we’ve already been approved by Apple but are still doing some fine-tuning before PopFuse goes live in the App Store.

HAPPY 30TH BIRTHDAY MAC

Thirty years ago, Apple introduced the Macintosh with the promise to put the creative power of technology in everyone’s hands. It launched a generation of innovators who continue to change the world.

Thank you for the innovative and creative designs that allow us to utilize the power of technology.

We can’t wait to see what Macintosh can accomplish in the next 30 years.

COLLECT FANS ON FACEBOOK

We have helped large and up and coming new brands reach there goals in social media. We built the Facebook fans for UR POWERED, makers of touchscreen gloves, from zero to 13,654 in less than 3 months. Do you know how most companies are spending their money on Facebook? The answer is through ads that either takes people back to their site or to their fan page, right? And although you are correct, I bet you didn’t know that most of these companies are losing money from their Facebook campaigns.

Here are some tips you can follow to increase likes while engaging and entertaining customers: Post with less than 80 characters to get 23% more interaction. Also note, a good Facebook strategy doesn’t just display products or push services. It targets a clear customer and tells a story that appeals to that person. Did you know Posting Quotes is a great way as well to get 100% more likes and 19% more shares? Another good way is Contests. Did you know 35% of Facebook fans enjoy contests and will participate in contests. This is a great way for them to try your product and become your customer. Did you know that you could acquire 77% more customers through utilizing Facebook effectively? Contact us and we will set up a consultation.